Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships /
The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for...
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Full text (MCPHS users only) |
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| Format: | Electronic eBook |
| Language: | English |
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Hoboken, N.J. :
Wiley,
2011
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| Local Note: | ProQuest Ebook Central |
