Corporate social responsibility (CSR) : an international marketing approach /
This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illust...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg :
Diplomica-Verlag,
2010
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
