Research paradigms, television, and social behavior /
"Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspectives. The book provides concrete, step-by-step examples of how to conduct major research and evaluation projects, making the volume us...
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Other Authors: | , |
Format: | Electronic eBook |
Language: | English |
Published: |
Thousand Oaks :
Sage Publications,
1998
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Subjects: | |
Local Note: | ProQuest Ebook Central |