Research paradigms, television, and social behavior /

"Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspectives. The book provides concrete, step-by-step examples of how to conduct major research and evaluation projects, making the volume us...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Asamen, Joy Keiko, 1953-, Berry, Gordon L.
Format: Electronic eBook
Language:English
Published: Thousand Oaks : Sage Publications, 1998
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Local Note:ProQuest Ebook Central