Marketing to China in China and from China.
This e-book features six articles - five of which focus on China or its near neighbors. Titles include: ""marketing to Chinese consumers"" and ""The globalization of Chinese brands""
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
2006
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| Series: | Marketing intelligence & planning ;
24, no. 4. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
