Strategic relevance of the marketing-sales interface /
This e-book focuses on interfunctional coordination in general, and the marketing-sales interface in specific. The guest-editor has produced an edition that pinpoints the relevance of interdepartmental coordination in reaching a marketing orientation, whilst recognizing that the marketing-sales inte...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
2006
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| Series: | Journal of business & industrial marketing ;
21, no. 6. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
