New strategies for reputation management : gaining control of issues, crises and corporate social responsibility

New strategies for reputation management : gaining control of issues, crises and corporate social responsibility /

A damaged reputation can severely hurt the bottom line.€ Most corporations value their reputations accordingly.€ New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a company's reputation. €Author Andrew Griffin argues that standard thi...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Griffin, Andrew, 1972-
Format: Electronic eBook
Language:English
Published: London ; Philadelphia : Kogan Page, 2008
Subjects:
Corporate image > Management.
Corporations > Public relations.
Social responsibility of business.
Local Note:ProQuest Ebook Central

Internet

Full text (MCPHS users only)

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