Wired and Dangerous : How Your Customers Have Changed and What to Do About It.
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong....
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Full text (MCPHS users only) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco :
Berrett-Koehler Publishers,
2011
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| Edition: | 0 ed. |
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| Local Note: | ProQuest Ebook Central |
