Wired and Dangerous : How Your Customers Have Changed and What to Do About It.
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong....
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco :
Berrett-Koehler Publishers,
2011
|
| Edition: | 0 ed. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company's customer service doesn't adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their reputation. This book describes exactly what today's customers expect and how to give it to them. In Wired and Dangerous, Bell and Patterson provid. |
|---|---|
| Physical Description: | 1 online resource (265 pages) |
| ISBN: | 9781605099767 1605099767 |
| Source of Description, Etc. Note: | Print version record. |
