Fashion marketing : building the research agenda /
Research that has considered the problems faced by internationalising retailers has tended to focus upon such dimensions as non-conducive environmental conditions and inferior internal capability, rather than the conflicts that may arise from the partnerships that are formed in order to facilitate t...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
2004
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| Series: | European journal of marketing ;
v. 38, no. 7. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
