Commonsense direct & digital marketing /
Demonstrates how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Government Document Electronic eBook |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
2007
|
| Edition: | 5th ed. |
| Series: | Gale virtual reference library.
|
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Beginnings
- The three graces of direct marketing
- Direct marketing can do more than you think
- How to get started
- Positioning and other mysteries explained
- How to plan well
- Media: a different, more flexible approach
- Digital marketing: the Internet and E-mail
- Your greatest asset
- Where ideas come from and how to express them persuasively
- How to make your creative work virtually foolproof
- How to test--and evaluate your results
- Testing versus research--and other matters
- How to choose your agency--and when to do without one
- Client and agency: the unequal partnership
- The future of marketing: ten preditictions--and a health warning.
