Qualitative Research in Business : a Practical Overview.
Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newcastle upon Tyne, United Kingdom :
Cambridge Scholars Publishing,
2015
|
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
