Integrated marketing, sales and customer management : an integrated overall B2B management approach /
This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin ; New York Boston :
De Gruyter Oldenbourg,
2015
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
