Review of marketing research /
This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley :
Emerald,
2010
|
| Series: | Review of marketing research ;
v. 7. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
