The competitive advantage of emerging market multinationals /
"Multinationals from Brazil, Russia, India and China, known as the BRIC countries, are a new and powerful force in global competition and are challenging the incumbency of much older global companies from the developed world. Emerging market multinational enterprises (EMNEs) now account for a q...
Saved in:
Online Access: |
Full text (MCPHS users only) |
---|---|
Other Authors: | , , , |
Format: | Electronic eBook |
Language: | English |
Published: |
Cambridge :
Cambridge University Press,
2013
|
Subjects: | |
Local Note: | ProQuest Ebook Central |