Mobile telecommunication customer loyalty in Nigeria : determining factors /
With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing cost...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg, Germany :
Diplomica Verlag,
2013
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
