Routledge handbook of the business of women's sport /

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for...

Full description

Saved in:
Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Lough, Nancy L. (Editor), Geurin, Andrea N. (Editor)
Format: Electronic eBook
Language:English
Published: London : Routledge, Taylor & Francis Group, 2019
Series:Routledge international handbooks.
Subjects:
Local Note:ProQuest Ebook Central