Corporate public affairs : interacting with interest groups, media, and government /

Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical enviro...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Lerbinger, Otto
Format: Electronic eBook
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2006
Series:LEA's communication series.
Subjects:
Local Note:ProQuest Ebook Central