Sports Marketing and the Psychology of Marketing Communication.
Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Lawrence Erlbaum Associates,
2004
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| Series: | Advertising & Consumer Psychology.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
