Sports Marketing and the Psychology of Marketing Communication.
Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in...
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Online Access: |
Full text (MCPHS users only) |
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Main Author: | |
Other Authors: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Hoboken :
Lawrence Erlbaum Associates,
2004
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Series: | Advertising & Consumer Psychology.
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Subjects: | |
Local Note: | ProQuest Ebook Central |
Summary: | Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in this area. |
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Physical Description: | 1 online resource (442 pages) |
Bibliography: | Includes bibliographical references and indexes. |
ISBN: | 9781410610003 1410610004 |
Source of Description, Etc. Note: | Print version record. |