Branding Post-Communist Nations : Marketizing National Identities in the ""New"" Europe.
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of ""transitional"" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation brandin...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor & Francis,
2011
|
| Series: | Routledge research in cultural and media studies.
|
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
