Branding Post-Communist Nations : Marketizing National Identities in the ""New"" Europe.
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of ""transitional"" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation brandin...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor & Francis,
2011
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| Series: | Routledge research in cultural and media studies.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Front Cover; Branding Post-Communist Nations; Copyright Page; Contents; List ofFigures; Preface; Part I: Promises and Problems of Post-Communist Nation Branding; 1. Nation Branding in Post-Communist Europe: Identities, Markets, and Democracy: Nadia Kaneva; 2. Systemic Propaganda and State Branding in Post-Soviet Eastern Europe: Gerald Sussman; 3. Brand Interrupted: The Impact of Alternative Narrators on Nation Branding in the Former Second World: Robert A. Saunders; Part II: Agents, Institutions, Practices; 4. Redesigning a Nation: Welcome to E-stonia, 2001-2018: Sue Curry Jansen.
- 5. Who Can Play This Game?: The Rise of Nation Branding in Bulgaria, 2001-2005: Nadia Kaneva6. Toward Corpo-Nationalism: Poland as a Brand: Paweł Surowiec; Part III: Representations, Mediations, Narrations; 7. Branding Slovenia: "You Can't Spell Slovenia Without Love . . .": Zala Volčič; 8. Vampire Branding: Romania's Dark Destinations: Alice Bardan and Anikó Imre; 9. One Nation, One Brand?: Nation Branding and Identity Reconstruction in Post-Communist Hungary: László J. Kulcsár and Young-ok Yum.
- 10. The Musical (Re)branding of Serbia: Srbija Sounds Global, Guča, and Exit: Branislava (Brana) MijatovićContributors; Index.
