Sustainable growth in global markets : strategic choices and managerial implications /
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value throug...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
2016
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
