Sustainable growth in global markets : strategic choices and managerial implications /
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value throug...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
2016
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Cover; Contents; List of Figures and Tables; Foreword; Preface; Acknowledgments; About the Author; Part I: Mapping Market Scenarios; 1 Understanding International Business; 2 International Finance; 3 Economic and Cultural Dynamics; 4 Political and Legal Factors; Part II: Preparing Destination Markets; 5 Market Research and Organizational Design; 6 Internal and External Fit; 7 Segmentation, Targeting, and Positioning; Part III: Developing Functional Strategies; 8 Product Strategies; 9 International Pricing and Distribution Strategies; 10 Promotion Strategies; Notes; References; Index.
