Social Media Marketing, Second Edition : Strategies in Utilizing Consumer-generated Content.
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consum...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Business Expert Press,
2019
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| Edition: | 2nd ed. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
