The problem of political marketing /

"Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Savigny, Heather
Format: Electronic eBook
Language:English
Published: New York : Continuum, 2008
Subjects:
Local Note:ProQuest Ebook Central