Focus on markets and marketing /

This e-book contains a series of articles on marketing and the latest innovative methods that companies are using to reach new markets, specifically geographical new markets, such as China and Japan. This e-book includes contributions from authors from Deloitte, and Lippincott Mercer.

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Coate, Patricia
Format: Electronic eBook
Language:English
Published: Bradford, England : Emerald Group Pub., 2007
Series:Business strategy series ; vol. 8, no. 2 (2007)
Subjects:
Local Note:ProQuest Ebook Central