Affected : Emotionally Engaging Customers in The Digital Age /

How can you create meaningful connections with customers in the digital space'' The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it's more important than ever to have an emotional understanding o...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Authors: Wrigley, Cara (Author), Straker, Karla (Author)
Format: Electronic eBook
Language:English
Published: Milton, Qld : John Wiley & Sons Australia, Ltd, 2018
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Local Note:ProQuest Ebook Central