Monetization of Copyright Assets by Creative Enterprises

The objective of this study is to create an awareness of intellectual property rights that are associated with creative activities and to present financial and valuation tools that can enable the quantification of the monetary value of successful creative efforts.

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Organization, World Intellectual Property
Format: Electronic eBook
Language:English
Published: Geneva : World Intellectual Property Organization, 2014
Series:Copyright and Related Rights.
Subjects:
Local Note:ProQuest Ebook Central