The Future of Global Business : a Reader.

A selection of readings from a distinguished group of international marketing researchers and educators are presented for use in the classroom or professional reading.

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Czinkota, Michael
Other Authors: Ronkainen, Ilkka
Format: Electronic eBook
Language:English
Published: Hoboken : Taylor & Francis, 2011
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Local Note:ProQuest Ebook Central