The Maturing Marketplace : Buying Habits of Baby Boomers and Their Parents.

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Bibliographic Details
Online Access:	Full text (MCPHS users only)
Main Author:	Moschis, George P., 1944-
Other Authors:	Lee, Euehun, Mathur, Anil, Strautman, Jennifer
Format:	Electronic eBook
Language:	English
Published:	Portsmouth : Santa Barbara : Greenwood Publishing Group, Incorporated ; ABC-CLIO, LLC [distributor]
Subjects:	Consumer behavior > United States. Baby boom generation > United States > Attitudes. Middle-aged consumers > United States > Attitudes. Older consumers > United States > Attitudes. Market segmentation > United States.
Local Note:	ProQuest Ebook Central

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