Retail Marketing and Branding : a Definitive Guide to Maximizing ROI.
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla mar...
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Full text (MCPHS users only) |
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| Format: | Electronic eBook |
| Language: | English |
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Hoboken :
John Wiley & Sons,
2011
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| Local Note: | ProQuest Ebook Central |
