Mass communications and media studies : masscommedia /
1. Basic Concepts of Mass Communications 2. Media Overview 3. Media Selection, Planning, Scheduling & Strategy 4. Print Media 5. Electronic Media - TV 6. Electronic Media - Radio 7. Media of the New Millennium - Internet 8. Outdoor and Transit Media 9. Cellular Telephones 10. Cinema and Films 11...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mumbai :
Himalaya Pub. House,
2010
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| Edition: | 1st ed. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
