Nonprofit marketing : marketing management for charitable and nongovernmental organizations

Nonprofit marketing : marketing management for charitable and nongovernmental organizations /

"Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Writt...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Wymer, Walter W.
Other Authors: Knowles, Patricia A., Gomes, Roger
Format: Electronic eBook
Language:English
Published: Thousand Oaks : SAGE Publications, 2006
Subjects:
Nonprofit organizations > Marketing.
Marketing > Management.
Local Note:ProQuest Ebook Central

Internet

Full text (MCPHS users only)

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