Tourism sensemaking : strategies to give meaning to experience /

Accurate and useful assessment of tourism market opportunities, network behavior, and tourism destination management performance requires solid foundations in performance evaluation theory as well as applying metrics covering both sensemaking contexts and outcomes. Advances in Culture, Tourism and H...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Woodside, Arch G.
Format: Electronic eBook
Language:English
Published: Bingley, U.K. : Emerald, 2011
Series:Advances in culture, tourism and hospitality research ; v. 5.
Subjects:
Local Note:ProQuest Ebook Central