Strategic management in crisis communication : a multinational approach /
HauptbeschreibungA corporate crisis situation is an integral part of a company's life cycle. On average, the probability that corporate manager will experience a corporate crisis situation within five years is almost as high as 82%. Multinational companies in particular face a higher potential...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg :
Diplomica Verlag,
2012
|
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | HauptbeschreibungA corporate crisis situation is an integral part of a company's life cycle. On average, the probability that corporate manager will experience a corporate crisis situation within five years is almost as high as 82%. Multinational companies in particular face a higher potential because of their various external environments, extended media and respectively public interest in their actions, and consequently their dependence on different public opinions as well as the much wider impacts because of their publics' spread. Well planned and organisationally integrated multinational c. |
|---|---|
| Item Description: | Cover title. |
| Physical Description: | 1 online resource (xii, 208 pages) : illustrations (chiefly color) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783842815803 3842815808 |
