Managing tourism and hospitality services : theory and international applications /
This book aims to enhance theoretical and practical understanding of quality management in tourism and hospitality. Part I (chapters 1-5) deals with the core issue of managing customer satisfaction. Part II (chapters 6-8) focuses on structural issues, particularly competition and collaboration, both...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wallingford, Oxfordshire :
CABI,
2006
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
