Emerging perspectives on the marketing of financial services /
A fundamental requirement for the social and economic stability of any modern society is the financial security of its citizens. In that sense, financial services marketers have a unique opportunity to engage in activities that help build consumer wealth and establish a mutual sense of trust with th...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Bradford, England] :
Emerald,
2007
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| Series: | International journal of bank marketing ;
v. 25, no. 4. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
