The idea of political marketing /
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketi...
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| Online Access: |
Full text (MCPHS users only) |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Westport, Conn. :
Praeger,
2002
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| Series: | Praeger series in political communication.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
