The idea of political marketing /
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketi...
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| Online Access: |
Full text (MCPHS users only) |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Westport, Conn. :
Praeger,
2002
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| Series: | Praeger series in political communication.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. |
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| Physical Description: | 1 online resource (xxi, 258 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 221-241) and index. |
| ISBN: | 0313012385 9780313012389 0275975959 9780275975951 1280422874 9781280422874 9786610422876 6610422877 |
| Source of Description, Etc. Note: | Print version record. |
