Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing /
Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough, " this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today...
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Main Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Stuttgart :
Ibidem Verlag,
2022
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Subjects: | |
Local Note: | ProQuest Ebook Central |