Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing /

Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough, " this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Elsässer, Mathias (Author)
Format: Electronic eBook
Language:English
Published: Stuttgart : Ibidem Verlag, 2022
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Local Note:ProQuest Ebook Central