Integrated marketing communication : creating spaces for engagement /
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates space...
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| Online Access: |
Full text (MCPHS users only) Full text (MCPHS users only) |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lanham :
Lexington Books,
2016
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| Series: | Integrated marketing communication
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
