Event evaluation : theory and methods for event management and tourism /
This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the impleme...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford :
Goodfellow Publishers Ltd,
2018
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| Series: | Events management theory and methods series
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
