The dark side of marketing communications critical marketing perspectives /
"What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicat...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Routledge,
2020
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| Series: | Routledge Studies in Critical Marketing Ser.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
