Marketing plans : how to package them, how to use them /
"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to pu...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
2011
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| Edition: | 7th ed. |
| Subjects: |
Worcester NESA
| Call Number: |
W80 M255 2011
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| W80 M255 2011 | Available |
